Brand Promise
Our brand promise is founded on implementing unmatched standards of operational excellence as follows:
Engagement of clients and staff
Our ‘care-first’ strategy encompasses a more holistic view of who we serve by understanding that a customer’s family and overall support network are vitally important to their care, which is especially the case with elderly patients and people with disabilities. We view our staff, across all service providers, as an integral part of that network and implement best practices and modern technologies to enhance engagement and communication between staff and patients and their support networks.
Environments of care and dignity
Consistent with our care-first strategy, we believe that the interests of patients are best served by implementing the highest standards of independence, choice, respect, and dignity across our service providers. This includes providing simplified access, for more vulnerable patients, to services and resources that promote and preserve maximum independence and dignity.
Service, Convenience and Accessibility
Built upon our strategy to promote and preserve greater independence and dignity, maximizing the availability and accessibility of care options and hence patient choice, is a crucial aspect of improving health outcomes. Our strategy entails expanding the scope of services being offered in our care environments and to leverage modern technology to make such services easily and conveniently accessible.
Cleanliness and Safety
We believe in making safety and cleanliness the highest priority for our providers, to better protect our patients. Our strategy includes strengthening existing infectious disease control standards and protocols to meet or exceed the best industry practices across all verticals.
Operational efficiency
Our fundamental belief is that our providers should focus as much as possible on care, as opposed to administrative matters. We believe in separating operational matters from front-line care as much as possible which can be achieved by implementing new protocols and technologies which alleviate the burden of routine administrative tasks and operational challenges.